I purchased a SWFA SS 10×42 scope (the ‘SS’) many years ago, and have been using it, with great success.
At the time I purchased the scope, the $299.95 price was, by far, the most expensive optic I had ever purchased. And even at that low relative price, I have been nothing by extremely happy with the optical quality and overall functionality of the scope. I have used other high-priced scopes and in more than one occasion preferred the SS over options that have cost 4-5x as much.